We don't.  

Recent brain, psychological, and physiological research suggests that emotions play a major part in decision making.  The common term used for this phenomenon is called 'EQ' or 'EI.'

 

EQ can be defined as the ability to recognize one’s emotions, the emotions of others, and the situations in which those emotions occur. The reason why EQ is of critical importance in business is that when employees are faced with situations ranging from the basic to the complex, EQ is how employees, as “people,” make sense of situations.   EQ as a basic emotional response system leads employees to respond in predictable ways.  These “predictable” responses can be helpful to the situation if they are appropriate and improve the business, and detrimental if not.  

EQ is the 'gut reaction,' the 'emotional response' which exerts a major influence over human behavior.  

 

This emotional response is something which few if any, can suppress.  Thus the challenge to organizations now is how to understand each employees emotional responses (measured as EQ), and then how to put them to effective use in the organization.